THE CLOUD // This is where your target person is right now. The cloud represents the frustrations, pain points, and problems your target person is facing.

- Is this you?

- Are you struggling with...

- You're a .... who is sick of ....'

Bring to life problems in their life they may not have considered a problem

 

THE GOLD // This shiny stuff is where your target person wants to be. The gold represents the specific desires of your target person. This is the solution that they are daydreaming about.

* where they want to be, what they'll picture they'll be able to do/have/be as a result of my product

* who is my target client jealous of, who has what they want?

- Wouldn't it be nice if ...

- Imagine ...  what you'll be /do/have as a result of my program

 what's frustrating them, what do they really w ant

 

THE RAINBOW // This is the bridge between the cloud and the pot of gold! The rainbow represents your business, your products, and your services. 

The Ultimate Guide is a (what it is -  6 week e-course/ebook) to help you to (core benefit here) BIG SHINY

i.e. Chaos to Calm is a guided online course and a supportive community to help you... 

>> Headline for each section - read through headlines get the gist

PAINT A PICTURE

- what's included - modules, themes

- features and benefits of each theme/module (at least 3 bullets)

 

SCARCITY

- Don't need a headline

- why should I say yes right now instead of later - top/middle/bottom

- countdown timer

limited-time bonuses too - outline

PRICE

The investment for ... is ...

(TIERS)

- button straight under with clear CTA - get started now / i'm ready to join / create my .. / build a .. .life

TESTIMONIALS

- results of program

 

GUARATNEE

- risk free

-peace of mind

ANTIDOE

- what about this lingering objection/hesitation i.e. not capable, don't have X in place, no time

- be empathetic to emotional hesitations

- address the concern honestly (client should be thinking 'how did you get inside my head?'

TARGET MARKET

- "I work with people with this specific problem

- here's the style of... that my product will be a good fit for

- am I a good fit? be specific

RESULTS SUMMARY

Big core results - 7--10 results they'll be/do/have

BIO

 photo, accomplishments related to the course, not personal

FAQ

- no new info, recap details

- is this for me, refund policies, when do i start - 7-10 key qs )how to get in touch if they have more questions)

 

* headlines to scan

* proper sections with headline & copy

* clear colourful design

 

TARGET MARKET

- busy mums

busy individuals

busy women

 

RESULTS

  • more time
  • energized
  • content
  • in control
  • brighter
  • relaxed
  • save time
  • effort-saving
  • save money
  • increase time with family and friends
  • feel proud of your home
  • saves you on those busy nights
  • balanced
  • clam
  • order
  • clarity
  •  
  •  

WHY DOES CLIENT CARE? WHAT DOES IT CHANGE IN HER LIFE?

  • gives more time with family and friends
  • saves them money
  • increased energy
  • feel more in control
  • feel more calm
  • feel content
  • happy to spend time in the kitchen
  • easy to find everything
  • speed and ease of cooking
  • not having to rummage through drawers to find things
  • know where everything is
  • not wasting time searching for things
  • allows you to have more prep space (you can never have enough of it) 
  • gives you more cooking space
  • space for more than one person in the kitchen
  • the kitchen becomes easier to navigate and use by others - when people are trying to help you in the kitchen

 

MAGIC WORDS TO USE

* You (write as if it's for one person only)

* Introducing the Cool, Calm *& Collected Kitchen

* Investment (put this in pricing)

* Yes! or Now (on CTA)

* Step-by-step / the exact process

* Here's what you get (list exactly what they'll get)

* downside or catch - you'll need to put in time upfront to make this happen